The idea of Urban Rust is to offer styles inspired by the latest trends at affordable prices. We aim to do so without compromising on the quality of our product. We carefully choose our fabrics and apply relatively advanced techniques of production. We pay extra attention to detail and workmanship. We believe the younger generation is more than willing to experiment with different styles but these need to be more accessible in every way.
We hail from one of India's first and leading fashion buying houses. With an experience of over 35 years in the fashion garment industry,we have worked with most of the top European luxury brands and some American and Japanese brands as well. We now hope to use our expertise to offer fine clothing, under our own brands, to young men and women.
Our team consists of a mix of experienced textile engineers, quality controllers as well as young fashion designers and merchandisers. Currently, the design team is lead by our creative head who has received training in Milan, Italy. Our team is experienced in various areas of fashion.
We go through an in-depth process of trend forecasting. For this, we refer to the various trend forecasting websites, social media, celebrity fashion and the prevailing street style. The designs are then drafted, followed by the sourcing of appropriate high quality fabric and raw material. We ensure environmental friendliness, comfort of the labour and prohibit any kind of malpractice. The garments are checked for defects before offering them to our clients.
Enjoy the urban experience!